Raisa is equipped with experiences in crisis communications, corporate communications and public relations for GLCs, MNCs and not for profit organizations. After graduating in economics and finance with a specialization in business forecasting from the International Islamic University of Malaysia, she joined Malaysia’s CIMB Bank before becoming a business journalist with the BERNAMA. Thereafter, she served New York based PR consulting agency, essence Burson-Marstellar and world’s leading advertising agency, Leo Burnett Malaysia where she was assigned to various clients including telecommunications, oil & gas, property, consumer healthcare, e-commerce, pharma industries and others. Throughout her career, she was able to combine innovative, perceptive and holistic insights with the pragmatic and systemic skills to see the big picture. Raisa also managed several high-profile crisis communications cases from the clients she serviced in the agencies she was attached to.