Norida is the Managing Director of VentureTECH since 2016. She was instrumental in establishing VentureTECH, a strategic investment company that encourages the growth of local industry including Bumiputera entrepreneurs in technology-based and emerging sectors through equity investment. She now assumes chairmanship and directorship in portfolio companies of VentureTECH.
Norida has over 25 years of experience in broad areas involving industrial development, corporate strategy and investment. Prior to joining VentureTECH, since 1999 Norida served as Senior Vice President and COO of MIGHT (Malaysian Industry-Government Group for High Technology) and in her various senior capacities she was widely involved in policy advice and implementation in advancing the country’s high technology industrial development and S&T and innovation agenda.
Norida holds a PhD in Mechanical Engineering from the Universiti Teknologi MARA (UITM) with research focus in technology management and R&D, and an MBA from University of Strathclyde, United Kingdom. She received a BA (Economics) from University of Winnipeg, Canada. She had also enrolled in Leadership Management course on financial strategy at The Wharton School, University of Pennsylvania.
A highly self-motivated leader, Norida embraces integrity as her core value and enjoys working within a challenging environment with a high degree of autonomy.